Levi’s x VSCO

This campaign for Levi’s Commuter has always been my personal favorite. Over two years while I was working at Instrument, we built an innovative experience for the Levi’s Commuter brand, taking it from niche to broad urban fashion awareness. I was involved from concept through production.

As part of a small team and working as the lead strategist, I also doubled as art director briefing still photography for lookbooks that launched on Hypebeast and 30+ influencers from around the world. I also a did a ton of writing for our partnership with VSCO and content for Levi’s channels.

Note: I did not direct the video production on this project, but contributed to developing their concepts.

View Instrument’s Case Study Video here.

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