https://www.jakeszy.com/blog daily 0.75 2023-01-04 https://www.jakeszy.com/levis-commuter-case-study daily 0.75 2019-04-25 https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556162360585-VELZOHI7JUWCZ180QVR3/https___hypebeast.com_image_2014_07_levis-commuter-2014-fall-winter-lookbook-6.jpg Levi's Commuter Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556162867196-GKH08XPD0QFHB82TUVCV/download.jpeg Levi's Commuter Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556163425615-OCZB28R806SB3OGEM87K/Screen+Shot+2019-04-24+at+8.32.58+PM.png Levi's Commuter Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556163450038-K6L7NRFH634GYTQEAOP5/Screen+Shot+2019-04-24+at+8.32.35+PM.png Levi's Commuter Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556163495586-LZ7JOW6I7ECMQV4TULF0/Screen+Shot+2019-04-24+at+8.33.31+PM.png Levi's Commuter 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https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556163495586-LZ7JOW6I7ECMQV4TULF0/Screen+Shot+2019-04-24+at+8.33.31+PM.png Levi's Commuter Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556163586092-Z1UO0C3KJ038F0HTWA8A/levis-commuter-2014-fall-winter-lookbook-8.jpg Levi's Commuter Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556163630371-5IELOUTQLBWV0R1XAVB7/Screen+Shot+2019-04-24+at+8.33.43+PM.png Levi's Commuter Case Study https://www.jakeszy.com/path-case-study daily 0.75 2019-04-25 https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556166962444-7VMB9YF6KYEU47VIPUFG/instrument-path-brand-vision.jpeg PATH Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556167497057-GD1FEVPT88QKDAKGMQ7Y/Screen+Shot+2019-04-24+at+9.44.32+PM.png PATH Case Study 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https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/557c7d9f-dc7b-4475-ad19-8e6c8b3bb720/Frame+56.png Ricoh GR Photography - Lightroom Presets https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1d21c6cc-e1d5-40ef-a511-1145db245268/Frame+55.png Ricoh GR Photography - Ricoh GR Tips https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/557c7d9f-dc7b-4475-ad19-8e6c8b3bb720/Frame+56.png Ricoh GR Photography - Lightroom Presets https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1d21c6cc-e1d5-40ef-a511-1145db245268/Frame+55.png Ricoh GR Photography - Ricoh GR Tips https://www.jakeszy.com/zwift-case-study daily 0.75 2022-05-27 https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/be92e662-ac75-44f7-8286-2f156240cc6d/Screen+Shot+2022-05-26+at+7.52.56+PM.png Zwift Case Study - Make it stand out This and the following slides I wrote and designed for our north star strategy deck that set the tone for and guided the direction of the entire project. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a6a6d0f9-544c-4303-a60f-303362b3680d/Screen+Shot+2022-05-26+at+7.53.03+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a0dfd496-326e-491d-95cf-b7e8d9e393c8/Screen+Shot+2022-05-26+at+7.54.51+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1c508935-1024-40ec-8b35-918b98b27d77/Screen+Shot+2022-05-26+at+7.54.59+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a294dab7-61b1-4f38-83ad-150517f1d8e2/Screen+Shot+2022-05-26+at+7.55.11+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/f4a91888-fc45-4f66-96a9-00737ed58ab0/Screen+Shot+2022-05-26+at+7.59.33+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a7e333cd-4ebf-45f3-ae87-1610fbc472c9/Screen+Shot+2022-05-26+at+7.59.40+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/18f29edb-2837-4e85-b426-1c1458b37c91/Screen+Shot+2022-05-26+at+7.59.12+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/57ca42e6-9840-4cb3-aaa5-64bd1816c8c0/Screen+Shot+2022-05-26+at+7.55.38+PM.png Zwift Case Study - Make it stand out One of many user flows in different forms we created to illustrate different sign-up, conversion, shopping, and education journeys. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a7efc25e-3580-4ec4-945e-6ea6bdafdcd5/Screen+Shot+2022-05-26+at+7.56.05+PM.png Zwift Case Study - Make it stand out We did multiple rounds of testing on navigation to land on a radically simplified solution. Our research made the case for convincing stakeholders across the company who were hesitant to change navigation. The previous design had many more items, not divided between utility and primary placement, while also using coded brand-specific language that was hard for users to navigate. Our “plain language” approach to navigation was fine-tuned with each study to land on just the right three words to encompass Zwift’s product and content with affordances for account-holder utilities. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a67e9394-1155-4719-bfd3-90b60b1afea3/Screen+Shot+2022-05-26+at+8.02.16+PM.png Zwift Case Study - Make it stand out With intense attention to detail, we unified Zwift previously account sign-up flow that had unclear language and multiple UI styles. This also underwent user testing with multiple versions to land on the flow that we chose to launch. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/173d39ba-3091-4cf7-8898-704c25a8715a/Screen+Shot+2022-05-26+at+8.02.24+PM.png Zwift Case Study - Make it stand out In parallel with account sign-up we helped Zwift introduce hardware + subscription bundles that would help new users get started more easily. Flows for this feature were also user tested to determine the best language and user experience prior to launch. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/3623cecd-a0ed-4ed6-83d0-0619be7090f0/000-zwift-website-video.png Zwift Case Study - Make it stand out The first homepage after Zwift.com relaunched featured in-game footage video alternating with footage of riders on their bikes in front of a screen participating on Zwift to reinforce the message that Zwift is experienced while riding indoors, connecting the game and real-life experience, which was previously mis-understood by potential customers. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/db79121d-2911-4ede-a558-6d9bfe4853ae/006-system-collage%402x.jpg Zwift Case Study - Make it stand out A selection of the beautiful work our UI design team did showing how the Z-curve component system fits together in a vertical stack. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/8c1f1d4e-3e76-4b3b-a7b3-1415fed4bfd5/005-game-world%402x.jpg Zwift Case Study - Make it stand out We put a lot of energy into communication not just the “racing” and “training” side of Zwift, but also the vast exploration available to riders. We found in our initial research that many of the enthusiast riders we were working to reach were more attracted to this part of Zwift vs. the more competitive side that had traditionally been marketed. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/c6ee1024-fb70-48a3-a005-64b6a163c949/010-checkout-screens%402x.jpg Zwift Case Study - Make it stand out Our final cart and sign-up flow after UI design. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/9b491567-ed3f-4108-a34b-56e9e7518939/Screen+Shot+2022-05-26+at+7.56.40+PM.png Zwift Case Study - Make it stand out To get the nice lift metrics we achieved, we had to benchmark and set goals early in the project to ensure we had something to track against once the site launched. I lead the Zwift brand and marketing teams through exercises to organize goals, collect benchmark, and success metrics for the new site. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/be92e662-ac75-44f7-8286-2f156240cc6d/Screen+Shot+2022-05-26+at+7.52.56+PM.png Zwift Case Study - Make it stand out This and the following slides I wrote and designed for our north star strategy deck that set the tone for and guided the direction of the entire project. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a6a6d0f9-544c-4303-a60f-303362b3680d/Screen+Shot+2022-05-26+at+7.53.03+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a0dfd496-326e-491d-95cf-b7e8d9e393c8/Screen+Shot+2022-05-26+at+7.54.51+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1c508935-1024-40ec-8b35-918b98b27d77/Screen+Shot+2022-05-26+at+7.54.59+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a294dab7-61b1-4f38-83ad-150517f1d8e2/Screen+Shot+2022-05-26+at+7.55.11+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/f4a91888-fc45-4f66-96a9-00737ed58ab0/Screen+Shot+2022-05-26+at+7.59.33+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a7e333cd-4ebf-45f3-ae87-1610fbc472c9/Screen+Shot+2022-05-26+at+7.59.40+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/18f29edb-2837-4e85-b426-1c1458b37c91/Screen+Shot+2022-05-26+at+7.59.12+PM.png Zwift Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/57ca42e6-9840-4cb3-aaa5-64bd1816c8c0/Screen+Shot+2022-05-26+at+7.55.38+PM.png Zwift Case Study - Make it stand out One of many user flows in different forms we created to illustrate different sign-up, conversion, shopping, and education journeys. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a7efc25e-3580-4ec4-945e-6ea6bdafdcd5/Screen+Shot+2022-05-26+at+7.56.05+PM.png Zwift Case Study - Make it stand out We did multiple rounds of testing on navigation to land on a radically simplified solution. Our research made the case for convincing stakeholders across the company who were hesitant to change navigation. The previous design had many more items, not divided between utility and primary placement, while also using coded brand-specific language that was hard for users to navigate. Our “plain language” approach to navigation was fine-tuned with each study to land on just the right three words to encompass Zwift’s product and content with affordances for account-holder utilities. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/a67e9394-1155-4719-bfd3-90b60b1afea3/Screen+Shot+2022-05-26+at+8.02.16+PM.png Zwift Case Study - Make it stand out With intense attention to detail, we unified Zwift previously account sign-up flow that had unclear language and multiple UI styles. This also underwent user testing with multiple versions to land on the flow that we chose to launch. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/173d39ba-3091-4cf7-8898-704c25a8715a/Screen+Shot+2022-05-26+at+8.02.24+PM.png Zwift Case Study - Make it stand out In parallel with account sign-up we helped Zwift introduce hardware + subscription bundles that would help new users get started more easily. Flows for this feature were also user tested to determine the best language and user experience prior to launch. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/3623cecd-a0ed-4ed6-83d0-0619be7090f0/000-zwift-website-video.png Zwift Case Study - Make it stand out The first homepage after Zwift.com relaunched featured in-game footage video alternating with footage of riders on their bikes in front of a screen participating on Zwift to reinforce the message that Zwift is experienced while riding indoors, connecting the game and real-life experience, which was previously mis-understood by potential customers. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/db79121d-2911-4ede-a558-6d9bfe4853ae/006-system-collage%402x.jpg Zwift Case Study - Make it stand out A selection of the beautiful work our UI design team did showing how the Z-curve component system fits together in a vertical stack. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/8c1f1d4e-3e76-4b3b-a7b3-1415fed4bfd5/005-game-world%402x.jpg Zwift Case Study - Make it stand out We put a lot of energy into communication not just the “racing” and “training” side of Zwift, but also the vast exploration available to riders. We found in our initial research that many of the enthusiast riders we were working to reach were more attracted to this part of Zwift vs. the more competitive side that had traditionally been marketed. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/c6ee1024-fb70-48a3-a005-64b6a163c949/010-checkout-screens%402x.jpg Zwift Case Study - Make it stand out Our final cart and sign-up flow after UI design. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/9b491567-ed3f-4108-a34b-56e9e7518939/Screen+Shot+2022-05-26+at+7.56.40+PM.png Zwift Case Study - Make it stand out To get the nice lift metrics we achieved, we had to benchmark and set goals early in the project to ensure we had something to track against once the site launched. I lead the Zwift brand and marketing teams through exercises to organize goals, collect benchmark, and success metrics for the new site. https://www.jakeszy.com/rei-case-study daily 0.75 2022-05-27 https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/4c899de3-2839-4ef2-b81a-d9f610d027ba/Screen+Shot+2022-05-26+at+8.34.41+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/42a54de4-af33-49e1-b4d8-f10d91408913/Screen+Shot+2022-05-26+at+8.36.50+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/9a4a8fd4-8514-43b2-bd83-06adf057bba8/Screen+Shot+2022-05-26+at+8.34.58+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/311effed-6de5-4f48-8595-8fa13cfbf9c0/Screen+Shot+2022-05-26+at+8.27.51+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/49c0e25e-d619-4de8-99c3-e97fd84120b9/Screen+Shot+2022-05-26+at+8.35.27+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/53575a66-7587-4ff7-8a90-ca528c8e58e8/Screen+Shot+2022-05-26+at+8.39.56+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/2eafa936-a5ec-4c00-a84d-95a4ada20c4d/Screen+Shot+2022-05-26+at+8.40.25+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/8ec835be-2087-4644-940f-8ca6056430fc/Screen+Shot+2022-05-26+at+8.26.11+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/4d5673b2-c844-4a6f-a867-813415aa15b1/Screen+Shot+2022-05-26+at+8.41.39+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/e8f019b9-7777-4e97-aae0-f4ba5b0a5c9f/Screen+Shot+2022-05-26+at+8.26.18+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/f1cd7491-f94a-4c47-91e8-1968f319b40d/Screen+Shot+2022-05-26+at+8.26.24+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/e2439571-1d70-408f-8281-69d1aae9cebd/Screen+Shot+2022-05-26+at+8.26.29+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/86b26002-2fe2-4576-b47b-1aee88f3cfe4/Screen+Shot+2022-05-26+at+8.43.35+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/58639f5d-06ce-420b-a02a-a0ab1cca182d/Screen+Shot+2022-05-26+at+8.44.17+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/4c899de3-2839-4ef2-b81a-d9f610d027ba/Screen+Shot+2022-05-26+at+8.34.41+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622644603-OP258A9A8R6H3CHICQNR/Screen+Shot+2022-05-26+at+8.36.20+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622639069-AWVZ7961D3K3CXHVF78G/Screen+Shot+2022-05-26+at+8.36.24+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622645647-KPDG92QDDOXGFLGTYBXJ/Screen+Shot+2022-05-26+at+8.36.28+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622652789-52BIXH9LMVAJ3IQ6T4N6/Screen+Shot+2022-05-26+at+8.36.33+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/42a54de4-af33-49e1-b4d8-f10d91408913/Screen+Shot+2022-05-26+at+8.36.50+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/9a4a8fd4-8514-43b2-bd83-06adf057bba8/Screen+Shot+2022-05-26+at+8.34.58+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622352980-YK888N3B3KHIQWRELJ3K/Screen+Shot+2022-05-26+at+8.26.58+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622174158-CAXGOW3ADHPDRP3LWJK7/Screen+Shot+2022-05-26+at+8.28.12+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622146915-Q8BDANVGL6DTRGHSLLDH/Screen+Shot+2022-05-26+at+8.27.26+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622156162-EQBQZBZ4P2DAJIRSIUWL/Screen+Shot+2022-05-26+at+8.27.30+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622165184-NFJZAILZX9H0YSYSW3ZV/Screen+Shot+2022-05-26+at+8.27.40+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653622171684-X8UZLINY2M8R5V5LL7RK/Screen+Shot+2022-05-26+at+8.27.45+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/311effed-6de5-4f48-8595-8fa13cfbf9c0/Screen+Shot+2022-05-26+at+8.27.51+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/49c0e25e-d619-4de8-99c3-e97fd84120b9/Screen+Shot+2022-05-26+at+8.35.27+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/53575a66-7587-4ff7-8a90-ca528c8e58e8/Screen+Shot+2022-05-26+at+8.39.56+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/2eafa936-a5ec-4c00-a84d-95a4ada20c4d/Screen+Shot+2022-05-26+at+8.40.25+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/8ec835be-2087-4644-940f-8ca6056430fc/Screen+Shot+2022-05-26+at+8.26.11+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/4d5673b2-c844-4a6f-a867-813415aa15b1/Screen+Shot+2022-05-26+at+8.41.39+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/e8f019b9-7777-4e97-aae0-f4ba5b0a5c9f/Screen+Shot+2022-05-26+at+8.26.18+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/f1cd7491-f94a-4c47-91e8-1968f319b40d/Screen+Shot+2022-05-26+at+8.26.24+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/e2439571-1d70-408f-8281-69d1aae9cebd/Screen+Shot+2022-05-26+at+8.26.29+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/86b26002-2fe2-4576-b47b-1aee88f3cfe4/Screen+Shot+2022-05-26+at+8.43.35+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/58639f5d-06ce-420b-a02a-a0ab1cca182d/Screen+Shot+2022-05-26+at+8.44.17+PM.png REI Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653623220735-6EF1LNDPHMSXC1YGYRS0/Screen+Shot+2022-05-26+at+8.46.15+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653623220116-9U0Y3MT95L4M6G5SVG68/Screen+Shot+2022-05-26+at+8.46.04+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653623218344-1SLKU0BA3S7Z0GMOWZM6/Screen+Shot+2022-05-26+at+8.45.26+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653623219185-03KN0MAE8JEU22R6RZTQ/Screen+Shot+2022-05-26+at+8.45.31+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653623220988-0UT6XC1AW2V5QAV7XKOD/Screen+Shot+2022-05-26+at+8.46.31+PM.png REI Case Study https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1653623219646-V3D636GSCMTUWHCWZ765/Screen+Shot+2022-05-26+at+8.45.50+PM.png REI Case Study https://www.jakeszy.com/process daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308003285-DAH8FY8PRDE6EV4UZ6XW/IMG_7882.jpg Process - Co-Creation The beginning of every project is an important time to involve everyone on the team, no matter their role. Creative development and concepting can often be a black box that leaves out key members of the team like developers, researchers, and clients. Contrary to this, I believe that the best work happens when everyone feels invested and free to share contribute their ideas. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308102288-KU802T06GN20SDER8KMD/160926-sonos-035.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308102802-9RAIRS3U7FJ547U8950W/160809-untitled+shoot-045.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308103625-UGV5SYFUJSTE6YVRQ06N/20180130_PATH_Summit_236.JPG Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308112779-M7ZIBMIWNVYA0SL8NK35/DSC07860.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308111502-2JKQVSZ7LLOV2OYYDFJO/DSC07852.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308117345-FS9AMTFZC5GSVJPRTQRP/IMG_7881.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308122793-0EP0IEPTQ2T36EXCJH2P/IMG_7885.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555308104981-R5WVXR2U0QICDKM56WYI/20180130_PATH_Summit_510.JPG Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555545589653-3XGRCOCH2WQGT3DVXL63/Screenshot+2019-04-17+at+4.59.28+PM.png Process - Product Strategy & Vision A better user experience is the priority and basis for everything I do. Helping organizations envision the future for how their platforms could revolutionize their industry is my specialty — from facilitating ideation and visionary design to organizational alignment and roadmap development. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544996228-2NFJ1G5A6136ASZV49AD/Screenshot+2019-04-17+at+4.49.27+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555542393025-9BTFCTTGYP1P1BA5Q4B1/Screenshot+2019-04-17+at+4.05.44+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544156652-NC8VSUY8RMZ318CB2J2D/Screenshot+2019-04-17+at+4.34.55+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555542393609-LTSMYVT5BVQ8ZA53BW9J/Screenshot+2019-04-17+at+4.05.26+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543628001-TR6HQ49CSJKJX16TSMTP/Screenshot+2019-04-17+at+4.26.49+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543348674-9K1LEMT1LTPVEK71HHGK/Screenshot+2019-04-17+at+4.20.54+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544924723-F8G25XF4PZTARALE1Z9N/Screenshot+2019-04-17+at+4.48.17+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544156871-4T1OAY71RXYQUC597K82/Screenshot+2019-04-17+at+4.35.05+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543479174-AFSFXUH0I2KXDFNSGUW4/Screenshot+2019-04-17+at+4.20.32+PM.png Process - Brand & Marketing From brand strategy to being the client on set, or managing a media agency, I’ve done it all. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556164209713-1RAQV5LBDN76DOR9MDVE/https___hypebeast.com_image_2014_07_levis-commuter-2014-fall-winter-lookbook-6.jpg Process - Levi’s x VSCO Levi’s x VSCO https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1556164359121-L8OTSSQXY2YFS9HO6QT9/Screen+Shot+2019-04-24+at+8.52.14+PM.png Process - PATH https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1621575373208-8TTRSEZHBMJEQTNQFAGO/A9_06020.jpeg Process - Google https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543690359-0TDB2139AKFYRGP1MD85/Screenshot+2019-04-17+at+4.27.53+PM.png Process - Storytelling Science tell us that stories stick better in our brains than numbers, so while I use data and research to inform every decision, I make sure to package it all in a compelling story driven by a human truth. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543954622-UPJZHFZPTX138Z95TCC8/Screenshot+2019-04-17+at+4.31.43+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543963307-97GWDKCYNJF74DSCAVSR/Screenshot+2019-04-17+at+4.29.01+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543954903-4N0MT5RCI9XAQ25T3TNH/Screenshot+2019-04-17+at+4.30.39+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555543959035-P1A7B1R71OQ4GKYBH6Z9/Screenshot+2019-04-17+at+4.28.50+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544634097-H8FO4OYHBRF8HVAGTXO6/Screenshot+2019-04-17+at+4.43.05+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544789160-Z2F4D2U23XL29TIJTPFD/Screenshot+2019-04-17+at+4.46.10+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555544701945-3DFZC85NR4A5XPXUYSE9/Screenshot+2019-04-17+at+4.44.49+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555545290385-VNZO3TRZED3RLLHP1P8U/Screenshot+2019-04-17+at+4.54.23+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306814041-UMVTLMM2UACCBNREICVN/test-3.png Process - Photography Between freelance as a cycling lifestyle photographer, brand ambassador, and my work at agencies teaching brands from my experience, I’ve spent a ton of time directing photography and editorial storytelling. https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306178086-S5VLYASNQDMAIPM29T1B/K0101297.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306480756-0AQ5Y3FI8MTN5YYWLRPY/R0006928-jakeszy.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306437723-9SJB4QWHGD8CK9BQVEM6/DSC00426-jakeszy.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306461313-F9PGRC53MFJ8VQLVHFU2/K0101803-jakeszy-Wyoming.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306466196-SMBKAJ0QXIWPKA4RDQ47/K0101325-jakeszy.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306443406-D51DD3GOE1R6298NV03I/DSC02762.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306471260-BUMQ4N82J96KDGA3ZQ1J/K0101950-jakeszy-Wyoming.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555306436402-06Q06XPD4X7SQ1EI25OI/DSC00477-jakeszy.jpg Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309883017-FRUTL9CHYIG55QQEV2Q7/Screen+Shot+2019-04-14+at+11.30.16+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309780379-EDHPW50J7EJJZN85GMZO/Screen+Shot+2019-04-14+at+11.29.17+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309871575-TU36JR0L3F5283QK66AN/Screen+Shot+2019-04-14+at+11.30.02+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309636638-C0L0WE3Y1RK8JOJ7UG88/Screen+Shot+2019-04-14+at+11.25.40+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309639616-59823UHZ813ZJHV62QLC/Screen+Shot+2019-04-14+at+11.25.57+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309646844-QV3P1LBL3KZ0SFK5JPUA/Screen+Shot+2019-04-14+at+11.26.05+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555309628557-7GGJNEXI9E963GO41U4F/Screen+Shot+2019-04-14+at+11.25.48+PM.png Process https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/1555310186344-P3XI9K9TUPOL5YPO218A/Screen+Shot+2019-04-14+at+11.36.04+PM.png Process https://www.jakeszy.com/index daily 0.75 2026-03-01 https://www.jakeszy.com/index2 daily 1.0 2026-03-01 https://images.squarespace-cdn.com/content/v1/5cac250f9d41495d910e30d2/c7b7298a-0d95-47ed-9f28-c21a1a979cf1/Group+364.png https://www.jakeszy.com/photo-presets daily 0.75 2023-01-04