Strategy Director at Instrument on the daily, cyclist and art director on the side.
My experience spans from leading global campaigns and brand strategy to in-depth mobile product UX. Here are a few of my favorite projects.
Google NEXT '16
NEXT is Google’s cloud conference. As a part of the Instrument team producing the conference branding and experiences, I worked closely with our clients to author the keynote scripts and presentations for Sundar Pichai, Diane Greene, Urs Hölzle and Eric Schmidt including slide design, transitions and animation.
Specialized makes some of the most innovative bikes on the planet and needed a website to match. I lead the strategy and UX design on a complete redesign of their website. We updated their navigation, shopping and storytelling to match the performance of their bikes.
We worked with Levi's Commuter for two years to overhaul their brand marketing. I lead digital strategy, campaign planning, and measurement including 50 global influencers / photographers, six short films, global pop-up shops, and the first brand partnership with VSCO.