This was my first project starting at Google. The brief: change parent’s perception of Chromebook from just a kid’s device to one they can use for themselves and the whole family. Our insight was that while parents are motivated by price and features, they care most about how a laptop will benefit their whole family.
With that in mind, I lead the creation of a series of videos featuring high-profile YouTube Creator Parents and their families to and stories of how Chromebook fits into their lives.
In addition to producing stories about Chromebook for our channel, we also filmed special Chromebook-sponsored stories for the parent’s own channels, like this one where we blew up a Disco Ball to see what was inside.